Privacy Policy
Last Updated: This Privacy Policy was last updated on June 25, 2026.
Straus Family Creamery, Inc. (“SFC,” “we,” or “us”) is committed to preserving the privacy of those who visit our websites, social media platforms owned and controlled by us, and any content, functionality, or services offered through us, including our website located at strausfamilycreamery.com (collectively, the “Site”). This privacy policy (“Privacy Policy”) describes the types of personal information (referred to in some laws as “personal data”) and other information we collect from and about you during your visit to the Site and how we use, share, and secure the information collected. Except as set forth below, this Privacy Policy applies solely to information collected at the Site.
By using or accessing the Site, you agree to the terms of our Privacy Policy. We may update this Privacy Policy at any time. If we decide to make any changes to our Privacy Policy, we will post the updated Privacy Policy on this page, so you should check for any changes each time you visit the Site. Continued access or use of the Site shall constitute your express acceptance of any changes to this Privacy Policy.
Your use of the Site also constitutes your agreement to the separate Terms and Conditions.
If you are a resident of California or Texas, this Privacy Policy also applies to our collection of personal information or personal data offline. Please see the Additional State Disclosures section below for more information about how we process personal information or personal data collected from and about you, both online and offline, and your rights with regard to your information.
INFORMATION COLLECTED
When you access and use the Site or otherwise interact with us, we collect information that you voluntarily provide, we collect certain information automatically as you navigate the Site, and we may receive information about you from vendors that provide services to us and third-party sources, such as social media platforms, advertising networks, and entities with whom we conduct joint promotions. The information we collect depends on the services and features you access and use. We may combine the information we collect from and about you.
We may collect the types of information set forth below depending on how you use the Site and interact with us. Some of this information is deemed “personal information” or “personal data” under U.S. state privacy laws.
- Identifiers, such as an individual’s name, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
- Personal Information Unique to Individuals, such as an individual’s signature, physical characteristics or description, state identification card number, insurance policy number, education, bank account number, credit card number, debit card number, and other financial information, medical information, and health insurance information
- Characteristics of Protected Classifications, such as race, color, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, citizenship status, and military and veteran status
- Commercial Information, such as records of products or services purchased, obtained, or considered or other purchasing or consuming histories or tendencies
- Biometric Information, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template (e.g., faceprint or voiceprint) can be extracted and health data that contains identifying information
- Internet/Electronic Network Activity Information, such as browsing history, search history, and information regarding an individual’s interaction with a website, application, or advertisement
- Geolocation Data, such as device location
- Audio/Electronic/Visual/Similar Information, such as call and video recordings
- Professional & Employment-Related Information, such as professional qualifications, education, work history, job title, and former and present employers
- Inferences Drawn from Personal Information to Create a Profile About a Consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
- Sensitive Personal Information, such as a social security number, driver’s license number, state ID card, or passport number; financial account information; racial or ethnic origin, religious beliefs, or union membership; biometric information; personal health information; and information concerning a consumer’s sex life or sexual orientation. We only collect this type of information if you voluntarily provide it when interacting with us.
You are responsible for ensuring that any information you provide is accurate so we can communicate with you, perform services for you, or process your requests relating to information collected from or about you.
Some examples of how we collect the foregoing information include:
- When you subscribe to receive emails or other communications from us.
- When you contact us or communicate with us or our service providers.
- If you participate in any survey, sweepstakes, contest, or other type of promotion or program.
- When you connect with us on social media.
We may collect certain information automatically when you interact with the Site. For example:
- Usage Data: When you use the Site, we and our service providers may track usage data and information about all visitors to the Site.
- Cookies, Web Beacons, and Log Data: As is typical, we and our service providers may use cookies and other tracking technologies to enhance your browsing experience and store information, including pixels, web beacons, “clear GIFs,” local storage, device identifiers, the content, features, and activities that you access and participate in on the Site, software crash reports, session identification number, search terms, search results, and referring website’s address(es) to help provide, protect and improve the Site.
- An Internet Protocol (IP) address is a number that is automatically assigned to your device from which you are accessing the Site by your Internet Service Provider (ISP), and is identified and logged automatically in our server log files whenever you visit the Site, along with the time of the visit and the activity on the Site, browser type and operating system, device information, device event information, and the page you’ve viewed or engaged with before or after using the Site. We and our service providers use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems, administering the Site and determining your approximate geographic location.
- Cookies are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and to tell the web server that you have returned to a particular page. We may use cookies to track your use of the Site and its features. We may also use cookies to monitor traffic, improve the Site, and make it easier and/or more relevant for your use. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but if you prefer, you can usually modify your browser settings to decline cookies. If you block or otherwise reject our cookies, you may not be able to fully experience some interactive features of the Site.
- We may also use Cookies, pixels, “Web Beacons” (which are usually small, transparent graphic images) and navigational data like Uniform Resource Locators (URLs to gather information regarding the date and time of your visit, the features and information for which you searched and viewed, or the e-mail you opened. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your interests and needs.
- Location-Based Data: If you access the Site from a mobile device, the Site may try to access your location in order to tailor your experience with the Site based on your location (“Location-based Services”) and in such an event we may collect information about the location of your device such as GPS coordinates, provided however, only if certain features of your mobile device, such as GPS, Wi-Fi, and/or Bluetooth are enabled. If Location-based Services are enabled, we may be able to identify your location through a variety of means, including GPS location, IP address, cell tower location, geo-fencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors, as available. To the extent your location is collected through GPS or Wi-Fi or Bluetooth sensors, such sensors, and the associated data services, may be provided by a third-party, and you agree and acknowledge that such third-party may access such information for the purpose of providing such data services to us. If you choose to disable any Location-based Services on your device, you may not be able to utilize certain features of the Site. By enabling Location-based Services on your device, you agree and acknowledge that (1) device data we collect from you is directly relevant to your use of the Site; (2) we may provide Location-based Services related to and based on your then-current location; and (3) we may use any such information collected in connection with the provision of Location-based Services in connection with your use of the Site and as otherwise provided for in this Privacy Policy.
We may also engage analytics and advertising providers to provide analytics about the use of our Site, or assist with our data processing and management (e.g. to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you) account management, hosting, customer and technical support, and other services which we use to personalize your experience. These entities may use cookies, web beacons, pixels, embedded scripts, and other technologies to automatically collect information about your use of the Site, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information.
INTEREST-BASED ADVERTISING
We may work with advertising networks and programmatic exchanges to allow us to serve you ads. These third-party ad networks and exchange providers may use third-party cookies, pixels, or similar technologies to collect information, including your device identifier, IP address, or identifier for advertising. The information these third parties collect may be used to help us in providing you with more relevant advertising that we serve on or off the Site, and as described above. Third-party cookies are covered by the third parties’ privacy policy. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the Network Advertising Initiative at www.networkadvertising.org or the Digital Advertising Alliance at www.aboutads.info. Note, however, that not all providers participate.
You can also opt-out of interest-based advertising by blocking third party cookies in your browser settings or using privacy browsers or ad-blocking browser plug-ins. If you opt-out, you may still see online advertising, but the ads may not be tailored to your interests.
USE OF INFORMATION COLLECTED
We may use the information we collect from and about you, including with the help of automated systems and data collected from the use of cookies and other similar technologies, for a range of different business purposes, including the following:
- To contact you about our products and services or those of our partners or other third parties from time to time.
- To communicate with you and respond to your inquiries, comments, and requests.
- To help us improve, operate, test, and enhance the Site and our services and your experience with the Site and our services.
- To notify you about important changes to the Site or updates to our Privacy Policy or Terms and Conditions.
- To tailor advertisements, content, and other aspects of your experience on and in connection with the Site.
- To send to you marketing communications that we believe may be of interest to you (including, without limitation, by our service providers or business partners that send direct mail, email, and other types of advertising to those whose email addresses we have collected).
For administrative or security purposes and to prevent or detect fraud. - To prevent or detect violations of our Terms and Conditions.
- To allow you to participate in any sweepstakes, contests, or other promotions or programs we may conduct and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your information, so we suggest that you read these rules carefully; in the event of a conflict between such rules and this Privacy Policy, such rules will govern.
- To enable our service providers to carry out technical or other functions on our behalf as well as any other purpose that we may disclose to you at the point at which we request your Personal Information.
- To develop and test new products and features as well as diagnose and fix technology problems in connection with current products and features.
- For our business purposes, such as data analysis, audits, developing new products, enhancing the Site, improving our services, identifying usage trends and determining the effectiveness of promotional campaigns.
DISCLOSURE OF YOUR INFORMATION
The following describes our policies with respect to the sharing of your personal information with others. In general, we may share your personal information as follows:
- With our service providers in order for them to provide their services to us. For example, we may share your personal information to provide customer service, operate and improve the Site and our business, improve our products and services, administer promotions and programs, and communicate with you on our behalf.
- In response to requests from local, state or federal law enforcement officials.
- In response to any judicial, administrative or similar proceeding or order, such as subpoena.
- If required by law or to comply with legal process.
- To investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site terms and conditions or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.
- To protect our rights, privacy, safety or property, and/or that of you or others.
- With insurers and professional advisers for purposes of managing risks, obtaining professional advice, and exercising or defending against legal claims.
Please also note that we do reserve the right to transfer your personal information and other information to our successors in business and purchasers of Site assets. We may change ownership or corporate organization while providing the Site. As a result, we may transfer your information to another company or entity that is affiliated with us, with which we have merged, or which has acquired all or some of our assets.
We do not sell your personal information to third parties or mass marketers for monetary consideration, but we may share personal information with third parties for purposes of cross-context behavioral advertising.
PROTECTION FOR CHILDREN
This Site is not directed to or intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13 years of age. If you are under 13 years of age do not use this Site, and under no circumstances should you send information about yourself to us. If we become aware that Personal Information from a child under the age 13 has been collected, we will use all reasonable efforts to immediately delete such information from the Site, or otherwise take corrective action as required by the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian and believe we might have collected children’s Personal Information in a manner not permitted by COPPA, please contact us https://www.strausfamilycreamery.com/privacy-request/
LINKS TO THIRD PARTY SITES
Our Site may contain links to other web sites, including our affiliated or co-branded web sites, including, without limitation, social media sites. Other web sites may also reference or link to our Site. This Privacy Policy does not apply to, and we are not responsible for, the privacy, information, or other data collection, storage, and use practices of any third party operating any site or property linked from the Site (each, a “Linked Site”) or parties who may provide certain services in connection with your access and use of, and our ability to provide certain products and services to you through, the Site. SFC does not endorse, screen, approve, and is not responsible for the privacy or security practices or content of Linked Sites, and the inclusion of a link on the Site does not imply endorsement of, or affiliation with, the Linked Site by us. By submitting such information and using the sites and services of any Linked Site or service provider, you agree to the terms and conditions and privacy policies thereof, which may change from time to time without notice to you. We encourage our users to read the privacy and security policies of each and every web site that collects personally identifiable information. Visiting these other web sites is at your own risk. It is your responsibility to check for updates.
The Site may use social media plug-ins to enable you to easily share information with others. When you visit the Site, the operator of the social plug-in can place a cookie on your computer or other electronic device that enables that operator to recognize individuals who have previously visited our Site. If you are logged into the social media website (e.g., Facebook, Instagram) while browsing on our Site, the social media plug-in allows that social media website to receive information that you have visited our Site. The social media plug-in also allows the social media website to share information about your activities on our Site with other users of their social media website. These sharing settings are managed by the social media website and governed by its privacy policy. We recommend that you review the privacy policies of each of these websites, apps, or services before connecting sharing any Personal Information.
SECURITY
We have undertaken to implement commercially reasonable security measures to prevent unauthorized access to, use of, and disclosure of your personal information; however, we cannot ensure or warrant the complete security of any information you transmit to us or any information provided online, and you do so at your own risk.
COMMUNICATIONS WITH SFC
We may use your email address to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us. We will not give your email address to another party to promote their products or services directly to you. If you do not wish to receive commercial email messages from us, you may unsubscribe by using the link provided in an email or contacting us. Note, however, that even if you unsubscribe, we and our service providers may continue to send non-commercial email communications that we are entitled or required to send, in response to an inquiry from you, to facilitate a transaction, or to provide information you have requested.
You expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.
ADDITIONAL STATE DISCLOSURES
This section provides additional information for residents of California and Texas regarding the “personal information” or “personal data” we collect from and about them and their rights.
California Residents
Categories of Personal Information Collected: In the chart below, we identify each category of personal information (defined in the Information Collected that we have collected about our users in the last 12 months, the purpose(s) for which it was collected, and the categories of third parties, if any, with which it has been shared.
Identifiers
Provision of services; Comply with legal obligations; analytics, advertising, and marketing; sweepstakes and contest administration; information security; services management.
Collected and disclosed.
Information technology and security providers; payment processor; analytics, advertising, and marketing services providers.
Personal information unique to individuals
Provision of Services; Comply with legal obligations; marketing; sweepstakes and contest administration; information security; Services management.
Collected and disclosed.
Information technology and security providers; payment processor; marketing services providers.
Protected classification characteristics
User admission
Collected but not disclosed.
Not applicable
Commercial information
Provision of services
Collected but not disclosed
Not applicable
Biometric information
Manage employee timekeeping and workforce operations
Collected solely from employees
Information technology and security providers, payroll processing providers.
Internet or other similar network activity
Services management, analytics, advertising and marketing
Collected and disclosed.
Web-hosting and analytics, advertising, and marketing support vendors.
Geolocation data
Services management
Collected and disclosed
Marketing support vendors
Professional or employment-related information
To evaluate, recruit, and hire personnel
Collected; not disclosed to third parties.
Not shared
Sensitive personal information
If a consumer voluntarily provides this information
Collected; not disclosed to third parties.
Not shared
Categories of Sources: The categories of sources from which personal information is collected are set forth in the Information Collected section at the beginning of this Privacy Policy.
Rights of California Residents
Right to Know: If you are a California resident, you may submit, free of charge, but no more than twice in a 12-month period, a verifiable request for the following information:
- The specific pieces of personal information we have about you;
- The categories of personal information we collected, sold or disclosed for a business purpose about you within the last 12 months;
- The categories of sources from which the personal information was collected;
- The purposes for which the information was collected or sold; and
- The categories of third parties to which the information was sold, disclosed for a business purpose, or otherwise shared.
- If possible, we will provide this information to you in a readily usable format that allows transmission to another entity.
Right to Delete: If you are a California resident, you may submit a verifiable request for us to delete any personal information we have collected about you, subject to certain limitations.
Right to Correct: If you are a California resident, you have a right to correct personal information we maintain about you.
Exercising Your Rights: To submit a verifiable request to know, delete, correct, or limit the use and disclosure of your sensitive personal information, please contact us at the following: our Privacy Request Form or call our office at (707) 787-9943. If we need additional information to verify your identity, we will contact you to request that information. If we are not able to verify your identity, we will deny your request.
If you would like to designate an authorized agent to make a request on your behalf, you must (i) provide the agent signed permission to do so, (ii) provide proof of your identity, and (iii) directly confirm you provided the authorized agent permission to submit the request. If we do not receive the above, we will deny the request.
Right to Opt-Out: At any time, you may tell us not to “sell” or “share” your personal information for monetary or other valuable consideration, which includes sharing your information with a third party for cross-context behavioral advertising. You can exercise your right to opt-out via our Contact Form [add a link to the new contact form]. We also recognize and process Global Privacy Control signals.
Right to be Free from Discrimination: We will not discriminate against you because you have chosen to exercise your rights, including, for example, by denying you access to our online services .
Shine the Light Law: California law allows California residents to ask companies with whom they have an established business relationship to provide certain information about the companies’ sharing of personal information with third parties for direct marketing purposes. We do not share any California consumer personal information with third parties for their own marketing purposes without consent.
Texas Residents
If you are a resident of Texas, you have the following rights under the Texas Data Privacy and Security Act:
- To confirm whether or not we are processing your personal data
- To access your personal data
- To correct inaccuracies in your personal data
- To delete your personal data
- To obtain a copy of your personal data that you previously provided to us in a portable and readily usable format
- To opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you
To exercise any of these rights, please submit a request through our Privacy Request Form or via phone at (707) 787-9943 and specify which right you are seeking to exercise. We will respond to your request within 45 days. We may require specific information from you to help us confirm your identity and process your request.
If we refuse to take action on a request, you may appeal our decision within a reasonable period time by contacting us at the address provided herein and specifying you wish to appeal. Within 60 days of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, you may submit a complaint to the Texas Attorney General at https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint.
HOW TO CONTACT US
If you have any questions about our Privacy Policy, you may contact us at the following address:
Straus Family Creamery, Inc.
1105 Industrial Avenue
Petaluma, CA 94952