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Privacy Policy

Last Updated: This Privacy Policy was last updated on June 21, 2022.

Straus Family Creamery (“SFC,” “we,” or “us”) is committed to preserving the privacy of those who visit our websites, social media platforms owned and controlled by us, and any content, functionality, or services offered through us, including our website located at (collectively, the “Site”). This privacy policy (“Privacy Policy”) will outline how we gather and utilize various sources of information obtained during your visit to the Site. This Privacy Policy applies solely to information collected at this Site.

By using or accessing the Site, you agree to the terms of our Privacy Policy. We may change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes on this page so that you will always be aware of what information we collect, how we use it, and under what limited circumstances, if ever, we disclose it. Continued access or use of our Website shall constitute your express acceptance of any modifications to this Privacy Policy.  IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.


When using the Site, in order to utilize some of the services, you may be asked to provide, or you may choose to upload, certain personally identifiable information about yourself (“Personal Information”). Personal Information can include your name, birth date, gender, email address, physical address and telephone number or other information. You may provide us certain Personal Information in connection with your use of the Site, such as when you post a photograph, enter or respond to a contest, survey, sweepstakes or other promotional feature. For example:

  • Newsletter: When you elect to sign up for our e-mail newsletter, you will need to provide certain Personal Information such as your e-mail address. We utilize The Rocket Science Group LLC d/b/a Mailchimp (“Mailchimp”) to perform the foregoing service, and thus all such Personal Information provided in connection with our Newsletter is shared with Mailchimp for the intended purpose of providing you with our newsletter. By signing up to receive our newsletter, you agree to Mailchimp’s Terms of Service and Privacy Policy currently found at
  • Communicate with Us: When you communicate with us or our Service Providers (defined below) by e-mail or through the Site, you may provide us certain Personal Information.
  • Survey or Sweepstakes: If you participate in any survey or sweepstakes, you may provide certain Personal Information as part of your response or entry.

In addition, even if you do not explicitly provide us or our Service Providers with information, we may collect certain information automatically when you interact with the Site. For example:

  • Usage Date: When you use the Site, we and our Service Providers may keep an activity log that tracks usage data and information about all visitors to the Site.
  • Cookies, Web Beacons, and Log Data: Like many websites, we and our Service Providers may use cookies and other tracking technologies to enhance your browsing experience and store information, including pixels, web beacons, “clear GIFs,” local storage, device identifiers, the content, features, and activities that you access and participate in on the Site, software crash reports, session identification number, search terms, search results, and referring website’s address(es) to help provide, protect and improve the Site.
    • An Internet Protocol (IP) address is a number that is automatically assigned to your device from which you are accessing the Site by your Internet Service Provider (ISP), and is identified and logged automatically in our server log files whenever you visit the Site, along with the time of the visit and the activity on the Site, browser type and operating system, device information, device event information, and the page you’ve viewed or engaged with before or after using the Site. We and our Service Providers use IP addresses for purposes such as calculating Site usage levels, helping diagnose server problems, administering the Site and determining your approximate geographic location.
    • Cookies are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and to tell the web server that you have returned to a particular page. We may use cookies to track your use of the Site and its features. We may also use cookies to monitor traffic, improve the Site, and make it easier and/or more relevant for your use. The text in a cookie, by itself, only tells us that you have visited our Site before. It does not store any personal information such as your name, e-mail address, street address, or phone number. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but if you prefer, you can usually modify your browser settings to decline cookies. If you block or otherwise reject our cookies, you may not be able to fully experience some interactive features of the Site.
    • We may also use Cookies, pixels, “Web Beacons” (which are usually small, transparent graphic images) and navigational data like Uniform Resource Locators (URLs to gather information regarding the date and time of your visit, the features and information for which you searched and viewed, or the e-mail you opened. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your interests and needs.
  • Location-Based Data: If you access the Site from a mobile device, the Site may try to access your location in order to tailor your experience with the Site based on your location (“Location-based Services”) and in such an event we may collect information about the location of your device such as GPS coordinates, provided however, only if certain features of your mobile device, such as GPS, Wi-Fi, and/or Bluetooth are enabled. If Location-based Services are enabled, we may be able to identify your location through a variety of means, including GPS location, IP address, cell tower location, geo-fencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors, as available. To the extent your location is collected through GPS or Wi-Fi or Bluetooth sensors, such sensors, and the associated data services, may be provided by a third-party, and you agree and acknowledge that such third-party may access such information for the purpose of providing such data services to us. If you choose to disable any Location-based Services on your device, you may not be able to utilize certain features of the Site. By enabling Location-based Services on your device, you agree and acknowledge that (1) device data we collect from you is directly relevant to your use of the Site; (2) we may provide Location-based Services related to and based on your then-current location; and (3) we may use any such information collected in connection with the provision of Location-based Services in connection your use of the Site and as otherwise provided for in this Privacy Policy.
  • Aggregated Information: We may aggregate any information collected in a manner which does not identify any individual (“Aggregate Information”).

We may also engage third parties, such as Google Analytics, to provide analytics about the use of our Site, or assist with our data processing and management (e.g. to measure ad quality and responses to ads, and to display ads that are more likely to be relevant to you) account management, hosting, customer and technical support, and other services which we use to personalize your experience. These entities may use cookies, web beacons, pixels, embedded scripts, and other technologies to automatically collect information about your use of the Site, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. Additionally, we may work with advertising networks and programmatic exchanges to allow us to serve you ads. These third-party ad networks and exchange providers may use third-party cookies, pixels, or similar technologies to collect information, including your device identifier, IP address, or identifier for advertising. The information these third parties collect may be used to help us in providing you with more relevant advertising that we serve on or off the Site, and as described above. Third-party cookies are covered by the third parties’ privacy policy. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the Network Advertising Initiative at or the Digital Advertising Alliance at


We may use the Personal Information we collect from you, including with the help of automated systems and data collected from the use of cookies and other similar technologies, for a range of different business purposes, including the following:

  • To contact you about our products and services or those of our partners or other third parties from time to time.
  • To communicate with you in response to your inquiries.
  • To help us improve, operate, test, and enhance your experience on the Site.
  • To notify you about important functionality changes to the Site,
  • To tailor advertisements, content, and other aspects of your experience on and in connection with the Site.
  • To send to you marketing communications that we believe may be of interest to you (including, without limitation, by our Service Providers or business partners that send direct mail, email, and other types of advertising to those whose email addresses we have collected).
  • For administrative purposes.
  • To prevent or detect abuses of our Terms and Conditions.
  • As they arise from time to time, to allow you to participate in sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these rules carefully; in the event of a conflict between such rules and this Privacy Policy, such rules will govern.
  • To enable our Service Providers to carry out technical or other functions on our behalf as well as any other purpose that we may disclose to you at the point at which we request your Personal Information.
  • To develop and test new products and features as well as diagnose and fix technology problems in connection with current products and features.
  • For our business purposes, such as data analysis, audits, developing new products, enhancing the Site, improving our services, identifying usage trends and determining the effectiveness of promotional campaigns.

We do not sell your Personal Information to third parties or mass marketers. Unless you consent to the disclosure of your Personal Information, only we and our affiliates, our agents, and other Service Providers who make our Site available, enhance its functionality, or provide associated services and/or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information. These Service Providers are authorized to use Personal Information only as needed to perform their functions on our behalf.

Please note that SFC reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

Please also note that we do reserve the right to transfer your Personal Information and other information to our successors in business and purchasers of Site assets. We may change ownership or corporate organization while providing the Site. As a result, we may transfer your information to another company or entity that is affiliated with us, with which we have merged, or which has acquired all or some of our assets.


This Site is not directed to or intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13 years of age. If you are under 13 years of age do not use this Site, and under no circumstances should you send information about yourself to us. If we become aware that Personal Information from a child under the age 13 has been collected, we will use all reasonable efforts to immediately delete such information from the Site, or otherwise take corrective action as required by the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian and believe we might have collected children’s Personal Information in a manner not permitted by COPPA, please contact us by sending a letter to the following address: 1105 Industrial Ave., Ste. Petaluma, CA 94952, or via our Contact Form.

Parents may want to consider commercially available parental control protections to limit what minors can access online and/or monitor their minor children’s online activities.  Examples include: and  We do not endorse these or other services and are not responsible for them.


Our Site may contain links to other web sites, including our affiliated or co-branded web sites, including, without limitation, social media sites. Other web sites may also reference or link to our Site. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other data collection, storage, and use practices of any third party operating any site or property linked from the Site (each, a “Linked Site”) or third parties who may provide certain services in connection with your access and use of, and our ability to provide certain products and services to you through, the Site (each, a “Service Provider”). SFC does not endorse, screen, approve, and is not responsible for the privacy or security practices or content of Linked Sites, and the inclusion of a link on the Site does not imply endorsement of, or affiliation with, the Linked Site by us.

The Site may use social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit the Site, the operator of the social plug-in can place a cookie on your computer or other electronic device that enables that operator to recognize individuals who have previously visited our Site. If you are logged into the social media website (e.g., Facebook, Twitter) while browsing on our Site, the social media plug-in allows that social media website to receive information that you have visited our Site. The social media plug-in also allows the social media website to share information about your activities on our Site with other users of their social media website. These sharing settings are managed by the social media website and governed by its privacy policy. We recommend that you review the privacy policies of each of these websites, apps, or services before connecting sharing any Personal Information.

Please note that the Site may include the ability to access and submit (including, for example, via a third-party software application or service that is available through or in connection with the Site) certain information directly to third parties, such as Mailchimp. Such information is submitted by you directly to such third parties; this Privacy Policy does not apply to any Personal Information submitted by you to third parties, including without limitation, Linked Sites and Service Providers. By submitting such information and using the sites and services of any Linked Site or Service Provider, you agree to the terms and conditions and privacy policies thereof, which may change from time to time without notice to you. We encourage our users to read the privacy and security policies of each and every web site that collects personally identifiable information. Visiting these other web sites is at your own risk. It is your responsibility to check for updates.



SFC will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their personal information may be intercepted in transit.


By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us, provided that, we will not give your email address to another party to promote their products or services directly to you. Please see the section below to learn more about your choices regarding our communications.

Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and nonproprietary. Except to the extent expressly covered by this Privacy Policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.


We or our Service Providers may send you emails or other promotions our vendors or we offer that we believe may be of special interest to you. If you do not wish to receive these materials, you may unsubscribe using the link provided with each of the emails. You may always opt-out of receiving future commercial e-mail messages from us or request that your Personal Information be removed from our Site. You may also request to opt-out or unsubscribe via our Contact Form and we will process your request within a reasonable amount of time after receipt. We are not responsible for removing your Personal Information from the lists of any third party who has previously been provided your information in accordance with this policy.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:
– Facebook: 

– Google: 

– Microsoft:

– Amazon:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings. To opt-out of location tracking when using the Services, you can use the settings of your device. You can disable mobile analytics and bug reporting through these same settings as well. For more information about analytics and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page found at, the Digital Advertising Alliance’s opt-out page found at, or EDAA’s Your Online Choices page found at

This information may be retained by us for as long as the information is needed for its useful purposes, such as maintaining a functional game environment.  We will review information collected on a periodic basis and remove any information that no longer is needed for its required purposes.  An example of this is for retaining information that allows us to improve future in-game activities using past usage information.

If your device stores Flash LSOs, and if you do not want Flash LSOs stored on your device through which you access the Site, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained using the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to as “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your device without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Site or our content. We expect our Service Providers and technology suppliers to honor any decision by you to restrict or limit Flash LSOs, but we cannot guarantee that they will do so.


Categories of Personal Information Collected: In the chart below, we identify each category of Personal Information that we have or have not collected about our users in the last 12 months, the purpose(s) for which it was collected, and the categories of third parties, if any, with which it has been shared.

Category of Personal Information
Reason for Collecting and/or Sharing
Collected or Disclosed in past 12 months
Categories of Third Parties

Common identifiers This includes a name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, and other similar identifiers. 

Provision of Services; Comply with legal obligations; marketing; sweepstakes and contest administration; information security; Services management.

Collected and disclosed.

Information technology and security providers; payment processor; marketing services providers. 

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).  This includes, among other things, a name, signature, address, telephone number, passport number, and driver’s license or state identification card number.  Note that this category of information overlaps to some extent with the “Common Identifiers” category. 

Provision of Services; Comply with legal obligations; marketing; sweepstakes and contest administration; information security; Services management.

Collected and disclosed.

Information technology and security providers; payment processor; marketing services providers. 

Protected classification characteristics under California or federal law. This includes:  Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). 

User admission

Collected but not disclosed.

Not applicable 

Commercial information.  This includes: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

Not collected

Not applicable 

Not applicable

Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. 

Not collected

Not applicable 

Not applicable

Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. 

Services management and marketing

Collected and disclosed.

Web-hosting and marketing support vendors.


Geolocation data.  Physical location or movements.

Not collected

Not applicable 

Not applicable

Sensory data.  Audio, electronic, visual, thermal, olfactory, or similar information. 

Not collected

Not applicable 

Not applicable

Professional or employment-related information.  Current or past job history or performance evaluations. 

To evaluate, recruit, and hire personnel 

Collected; not disclosed to third parties.

Not shared

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).   Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. 

Not collected

Not applicable

Not applicable

Inferences drawn from other personal information.  Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

Not collected

Not collected or disclosed

Not collected 


Right to Know:  If you are a California resident, you may submit, free of charge, but no more than twice in a 12-month period, a verifiable request for the following information:

  • The specific pieces of personal information we have about you;
  • The categories of personal information we collected, sold or disclosed for a business purpose about you within the last 12 months;
  • The categories of sources from which the personal information was collected;
  • The purposes for which the information was collected or sold; and
  • The categories of third parties to which the information was sold, disclosed for a business purpose, or otherwise shared.
  • If possible, we will provide this information to you in a readily usable format that allows transmission to another entity.

Right to Delete:  If you are a California resident, you may submit a verifiable request for us to delete any personal information we have collected about you.

Right to Opt-Out:  At any time, you may tell us not to sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate to another business or third party for monetary or other valuable consideration your personal information. If you are a California resident and we know you are under 16 years of age, we will not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate to any other business or third party for monetary or other valuable consideration your personal information unless we have obtained your opt-in consent.

You may make this request by  via our Contact Form or through the instructions below. 

Right to be Free from Discrimination:  We may not discriminate against you because you have chosen to exercise your rights, including, for example, by denying you access to our online services or charging you different rates or prices for the same online services, unless that difference is reasonably related to the value provided by your data.

Shine the Light Law: California law allows California residents to ask companies with whom they have an established business relationship to provide certain information about the companies’ sharing of personal information with third parties for direct marketing purposes.  We do not share any California consumer personal information with third parties for marketing purposes without consent.

Exercising Your Rights:  To submit a verifiable request, please contact us at the following: 1105 Industrial Ave., Petaluma, CA 94952, or via our Contact Form. Within 10 business days of receipt, we will confirm receipt of your request.  We will provide a substantive response within 45 calendar days, unless we need more time, in which case we will notify you.  If we need additional information to verify your identity, we will contact you to request that information.  If we are not able to verify your identity, we will deny your request to delete.  If we deny your request, even if only in part, we will explain the reason in our response, and we will ask if you would like to opt out of the sale of your personal information.  In either case, we will maintain a record of your request and our response.

If you would like to designate an authorized agent to make a request on your behalf, you must (i) provide the agent signed permission to do so, (ii) provide proof of your identity, and (iii) directly confirm you provided the authorized agent permission to submit the request.  If we do not receive the above, we will deny the request.


Our Site is maintained in the United States of America and is governed by United States law. By using the Site, you authorize the export of Personal Information to the United States and its storage and use as specified in this Privacy Policy. If you are not a U.S. citizen, you expressly consent to the processing of your Personal Information in accordance with this Privacy Policy, even if the laws in your country may be more stringent with respect to the processing of personally identifiable information. We do not intend to collect the Personal Information of any individual residing in the European Union.  If we have unknowingly collected the Personal Information of an individual residing in the European Union, please Contact Us.


We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that differs from this policy, we will post such changes here. Your continued use of the Service following the posting of any changes to this policy means you accept such changes. Please check this page periodically for changes to this Privacy Policy.


If you have any questions, comments or concerns about our Privacy Policy, you may contact us at the following address:

Straus Family Creamery
1105 Industrial Avenue
Petaluma, CA 94952

Contact Us

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