New 10% butterfat mix gives scoop shops and foodservice operators an organic base for custom flavors and rounds out a three-flavor soft serve lineup
PALM SPRINGS, Calif., Nov. 10, 2026 – Straus Family Creamery today introduced its Organic Plain Soft Serve Ice Cream Mix at Conecon 2026, the North American Ice Cream Association’s convention and trade show for frozen dessert professionals. With 10% butterfat and no egg yolks, the new mix is built for cafés and restaurants that want to create custom soft serve flavors on a foundation of organic dairy.
Made in small batches in Northern California, Plain combines organic nonfat milk, organic cream, organic cane sugar and plant-based stabilizers. It has 30% less sugar than Straus’ Vanilla Soft Serve Mix, a level set with customization in mind. Operators can serve it as-is for a pure dairy taste or blend in powders such as matcha, syrups or fruit purees to build signature flavors.
At booth No. 228, Straus will swirl samples of Plain on a PASMO America soft serve machine so operators can see how the mix runs before it reaches their shops. Samples will be paired with caramel from King’s Cupboard, a sauce maker in Red Lodge, Montana.
“Our foodservice customers choose Straus for the quality of the organic milk and cream behind every serving. Plain lets operators customize their soft serve without giving up that quality, which opens up an opportunity for shops that want a soft serve menu that’s entirely their own,” said Jim Peck, vice president of sales at Straus Family Creamery.
Plain joins Straus’ Organic Vanilla and Organic Dutch Chocolate Soft Serve Mixes, which are made with organic egg yolks and 8% butterfat. Vanilla is flavored with organic vanilla extract, and Dutch Chocolate is made with real organic Dutch cocoa. All three mixes are USDA Organic and Non-GMO, contain no artificial flavors, colors or preservatives and pour directly into the machine with no prep.
The soft serve mixes are formulated specifically for soft serve machines and are sold frozen in 1-gallon jugs, four per case, with a 180-day shelf life. Operators making scoopable ice cream in a batch freezer can use Straus’ Organic Ice Cream Base, a 15% butterfat crème anglaise base made with organic cream, milk, sugar and egg yolks.
Conecon runs Nov. 10-12 at the Palm Springs Convention Center. Foodservice operators can learn more at https://www.strausfamilycreamery.com/wholesale-product/organic-plain-soft-serve-mix.
Media Contact:
Avenue Communications
Ami Hamilton
ami@avenuecomms.com
