FOR IMMEDIATE RELEASE
Straus Family Creamery Launches Two New Sizes: ½ lb. Butter and 8 oz. Sour Cream
Same delicious, organic products now offered in smaller packages
Petaluma, Calif., October 17, 2016 – Straus Family Creamery, the first 100% certified organic creamery in the United States, is expanding its product lineup with two new package sizes: European-Style Organic Butter is available in a ½ lb. size, in addition to its regular 1 lb. size. Organic Sour Cream is available in an 8 oz. size, in addition to its regular 16 oz. size. Both products are made from organic milk and cream supplied by local family farms in Marin and Sonoma Counties.
These new, smaller packages are great for smaller or single-person households who don’t consume large amounts of dairy products. They’re also perfect for recipes that call for small portions of butter or sour cream. The lower price of both products will make them accessible to a wider range of consumers, bringing Straus Family Creamery closer to its goal of creating equitable access to high quality, organic dairy products and supporting a thriving regional food system.
Both European-Style Organic Butter and Organic Sour Cream are minimally processed and made without fillers, stabilizers, or artificial colorings, so the pure flavor of Straus Family Creamery cream shines through. Our cows graze on the sweet grasses and silage that grow in the unique, coastal climate of western Marin and Sonoma Counties, and you can really taste the difference their diet makes.
Rich, sweet, and creamy, Straus Family Creamery’s European-Style Sweet Organic Butter and Salted Organic Butter contain 85% butterfat, higher than almost any other butter on the market. Both consumers and chefs love how it performs in baking, because its extremely low moisture level results in flakier pastry that browns more evenly. European-Style Organic Butter is available in ½ lb. recyclable packages at a suggested retail price of $5.19 at grocery stores throughout the Western United States.
Organic Sour Cream is made in small batches and slowly cultured, using a traditional 16-hour vat-set process. Three simple ingredients—organic milk, organic cream, and carefully selected enzymes—give our Organic Sour Cream the perfect flavor and tanginess. Organic Sour Cream is available in 8 oz. recyclable containers at a suggested retail price of $2.29 at grocery stores throughout the Western United States.
Straus Family Creamery has a longstanding commitment to sustaining family farming. When Albert Straus converted his family’s dairy to organic production in 1994, becoming the first certified organic dairy west of the Mississippi, he spearheaded a model that reflects the true costs of milk production and promotes sustainable land stewardship. Founding the Creamery the same year, Straus sought to create a market for local, organic milk, and develop a community of organic dairy farmers in the region. Today, 80% of the dairy farms in Marin and Sonoma Counties are certified organic. Straus Family Creamery continues to make business decisions based on its mission to help sustain family farms, revitalize rural communities and protect the environment.
About Straus Family Creamery
Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. Based in Marshall, CA, the Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus dairy. Straus Family Creamery sustains collaborative relationships with the family farms that supply it milk, offering stable prices and predictability in what can otherwise be a volatile marketplace.