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Founder and CEO of Straus Family Creamery Given Vision Leadership Award

Albert Straus Recognized for Pioneering the Organic Milk Movement in the United States 

PETALUMA, Calif., (January 24, 2017) – Albert Straus, founder and CEO of Straus Family Creamery, was awarded one of this year’s Vision Leadership Awards by the Specialty Food Association for spearheading the organic milk movement in the United States in the early 1990s. The Straus family farm was the first certified organic dairy farm west of the Mississippi River. A family-owned and operated business, the Straus Family Creamery was the first 100 percent organic creamery in the United States.

The Specialty Food Association honors industry frontrunners who have gone above and beyond in advancing food standards by creating social, economic and environmental impact through innovation and vision. Two awards are given in each of the three categories: Business, Citizenship and Vision Leadership. The six recipients received the awards during a special reception at the Winter Fancy Food Show in San Francisco.

“I am extremely honored to receive this award,” said Straus, who in addition to being CEO of Straus Family Creamery, still operates his own dairy farm. “More importantly, I am pleased that it shines a spotlight on the important work of leveraging organic family farming to revitalize rural communities everywhere. I encourage farmers and ranchers in rural areas throughout the world to learn about the positive impact organic farming can have on protecting the environment, mitigating climate change and improving the health for future generations,” Straus added.

Members of Specialty Food Association and others in the specialty food industry made nominations for the leadership awards. National Supplier Relationship Manager Bob Meyer of United Natural Foods said that nominating Albert Straus was an easy choice. “He is a rock star, and he changed the industry.” Meyer added it was an honor to nominate him, and he’s ecstatic that he won.

A panel of judges composed of industry experts and influencers selected the honorees from more than 50 nominees across the three categories. Phil Kafarakis, president of the Specialty Food Association said, “In our growing industry, leaders like these are paving the way for other companies to succeed and become recognized names. It’s our honor to acknowledge their achievements through the Leadership Awards.”

Straus Family Creamery has a longstanding commitment to sustaining family farming. When Straus converted his family’s dairy to organic production in 1994, becoming the first certified organic dairy west of the Mississippi, he pioneered a model that reflects the true costs of milk production and promotes sustainable land stewardship. Founding the Creamery the same year, Straus sought to create a market for local, organic milk, and develop a community of organic dairy farmers in the region. Today, more than 80 percent of the dairy farms in Marin and Sonoma Counties are certified organic. Straus Family Creamery continues to make business decisions based on its mission to help sustain family farms, revitalize rural communities and protect the environment.

About Straus Family Creamery

Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. Based in Marshall, CA, the Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus dairy. Straus Family Creamery sustains collaborative relationships with the family farms that supply it milk, offering stable prices and predictability in what can otherwise be a volatile marketplace. Learn more at, Facebook and Twitter.

About the Specialty Food Association

The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,400 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at

Shereen Mahnami
Director of Communications
707-776-2887 x2149

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